If your offer’s been sitting in your drafts for way too long, you’re not alone.

Maybe the sales page is 90% done. Maybe you're stuck trying to pick the “perfect” name. Or price. Or bonuses.

It might feel like you’re being conscientious and detail-oriented, but more often than not, it’s just perfectionism in disguise.

“Just tweak the sales page one more time…”

“That email needs a better hook.”

“I can’t launch until the design is exactly right.”

Perfectionism feels like high standards. But in reality, it’s polished procrastination. And it’s costing you momentum, money, and the chance to actually get your offer into people’s hands.

Let’s break down how it shows up during a launch – and what to do instead.

5 Ways Perfectionism Sabotages Your Launch

It delays your start

Waiting until something is “perfect” often means not starting at all. And if you don’t start, your audience can’t buy. Your launch doesn’t need to be flawless.

It paralyzes your decisions

Fonts, colors, CTA buttons… when every little detail feels like a high-stakes choice, it’s easy to stall. But no one’s buying because you changed your CTA button from green to teal. And second-guessing every sentence of your sales email doesn’t move the needle. Hitting send does.

It keeps you from getting useful feedback

If you don’t share your offer, you don’t get to see how people respond. Clarity comes from action – not from staring at your Google Doc for the 12th time.

It drains your energy.

When you’re constantly tweaking instead of moving forward, burnout sets in fast. You don’t need to perfect your launch – you need to survive it and still want to show up next week.

It delays sales.

Every day you wait is a day you’re not making sales. No sales, no revenue. Plain and simple.

How to launch before it’s perfect

Here’s how you can move forward with what matters and letting go of the rest.

Use the 80/20 Rule

Ask: What 20% of tasks will create 80% of the results? That’s your priority. Everything else can be good enough (or done later).

Set deadlines for your decisions

Give yourself a timer and make a call.

“I’ll choose my webinar title by 3PM.”

“I’ll finalize my checkout page in 2 hours.”

You can adjust later if needed, but waiting to “feel ready” just drags things out.

Launch, then optimize

Think of it as a soft launch. You can always improve later, but you can’t optimize what doesn’t exist.

Zoom out

If you’re obsessing over something, ask yourself: Will this change how many people buy?

If not, move on.

Celebrate progress

Launched the page? Posted the offer? Sent the email? That’s a win. Now go do something nice for yourself.

Not sure what your next step should be?

Take the free Launch Assessment to figure out your launch style and get a personalized roadmap.

Need templates to make it easier? The Launch Library All Access has everything you need to plan, prep, and publish – without overthinking every step.

SEE WHAT'S INSIDE ALL ACCESS

How to launch before it’s perfect (and why you should)