MEET MANU MURARO, FOUNDER OF YOUR SOCIAL TEAM
How an Instagram marketing educator turned her in-person workshops into an online course – and made 600% more by following a simple launch system.
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ABOUT MANU
Before becoming one of the go-to Instagram educators online, Manu was running in-person workshops for small businesses around Atlanta. With her second daughter on the way, she wanted more flexibility. She wanted to turn her live workshops into an online course she could sell at scale, but didn’t have a clear launch plan.
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OUR WORK TOGETHER
Manu hired me as a launch manager (from a Facebook post!) to help her turn her Instagram growth workshop into an online course, so she could create passive, recurring revenue. We followed my simple, step-by-step launch strategy that included a pre-recorded webinar, a promo plan, and daily sales emails.
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RESULTS
Her first launch brought in 33 sales and $5,570 in five days. On her second launch, she did things a little different than our original strategy – and saw a 600% decrease in sales. Since then, she used my system to help her develop her own repeatable launch style, and hasn’t looked back.
MANU’S STORY
You may have heard of Manu Muraro, founder of Your Social Team. She’s well-known in the Instagram marketing space now. But in 2018, her business looked a lot different.
At the time, Manu was seven months pregnant with her second daughter and teaching in-person Instagram workshops around Atlanta.
She loved helping small businesses, but was ready for more reach and more freedom. Turning her live trainings into online courses felt like the obvious next step, but she didn’t have a strategy to launch them.
That’s when she hired me (from a Facebook post!) to help her build and launch her first course: Legit Insta Growth.
From day one, she was all in, even when parts of the plan stretched her comfort zone (like sending more than one or two sales emails). We used the launch templates I’d created to guide every step, from pre-launch to promo to cart close.
We used launch templates I had created to structure the launch from start to finish.
The result?
A simple pre-recorded webinar, 11 emails over 5 days, and a powerful first-time launch:
34 sales
$5,570 in revenue
All with a list of fewer than 2,000 subscribers
Not bad at all for her first launch!
The Second Launch (and the 600% lesson)
A few months later, Manu was ready to launch again but this time, she wanted to try a softer approach that felt more “her.” She sent fewer emails, shifted the timing, and skipped some of the original strategy.
She still got a few pre-orders, but by the end of launch week, she’d made:
5 sales
$925 in revenue
“Mel’s way generated 600% more revenue than my way,” she said. “Needless to say, I’ve been doing everything she says since.” -Manu Muraro
Where She Is Now
Manu and I have been working together on her launches ever since.
Those early launches helped her refine her own repeatable, rinse-and-repeat style – one that she now uses 4-6 times a year to promote new offers, grow her memberships, and scale a business that fits her life.
She’s since gone on to generate millions in revenue. And it all started with one launch, one plan, and the confidence to follow it.
"I couldn’t recommend Mel’s systems more!"
Where It Comes Full Circle
The templates, trackers, and systems I created for Manu became the foundation for what’s now my signature offer: The Launch Library All Access.