I didn’t start out as a launch strategist.
I started out as the person behind the launches.
HI. I’M MELODY!
10 years ago, I was living on a sailboat, working remotely on the launch teams of a few online entrepreneurs and for several years, I had a front-row seat to some big-name digital launches – the kind you’ve probably seen online. (You can peek at a few of those names over on my testimonials page.)
But when it came time to launch my own digital product so I could make more money without being tied to full-time client work, I found myself in a frustrating place.
I decided to kick my launch off with a 5-day challenge where every morning at 9am, I’d send a video lesson along with an action plan.
The strategy was solid. I’d seen it work again and again for my clients.
But I underestimated how much time it would take to actually create everything…
I found myself recording videos the night before, editing them at 6am, and literally watching the upload bar crawl toward 100% while hoping it would finish before the email went out at 9.
I pulled it off. The launch brought in sales. People loved the challenge.
But I didn’t feel accomplished. I felt exhausted.
And I realized something:
Even with years of experience behind the scenes of million-dollar launches… I still fell into the trap of trying to do too much, too fast, without a clear system for myself.
That was the moment I started building The Launch Library – a growing collection of plug-and-play templates and tools that help entrepreneurs launch without burning out.
Because launching doesn’t need to be a last-minute scramble.
With the right system, your launches can work with your life – not take it over.
READY TO GET STARTED?
The Launch Library
Templates & resources to make launching boringly simple (and way less stressful)
Plan, create, and launch your offers using my system of done-for-you templates and step-by-step strategies to save time and take the guesswork out of what to do next.
“Thank you for creating not only the most perfect resource, but literally an entire library of them!”
“The Launch Library offers the structure you need without stifling your creative flow. I had been trying to launch my framework as a course for years, trademark done and all. Being able to finally just focus on creating vs. struggling to figure out how to launch was a game changer.”
BRITANNICA CLEAVES – ART / CREATIVE DIRECTOR
“Mel’s way generated 600% more revenue than my way. Needless to say, I’ve been doing everything she says since!
MANU MURARO – @yoursocialteam