A library of launch tips, templates, and resources for online course creators and coaches

Want to simplify your launches, hit your sales goals, and be more profitable *without* the overwhelm or the sleaze? You’re in the right place.

A library of launch tips, templates, and resources for online course creators and coaches

Want to simplify your launches, hit your sales goals, and be more profitable *without* the overwhelm or the sleaze? You’re in the right place.

The Launch Bonus Bank

FACT: BONUSES DRIVE SALES! This FREE 10-page PDF guide shares 7 types of expiring launch bonuses, when to use them, plus 30 bonus ideas to help you get more sales on your next launch.

When you sign up, you’ll also receive regular tips on launching & growing your online business.

Choose Your Adventure

i

Shop Launch Templates

Shop our library of launch templates & resources and create your launch content without the overwhelm of a blank Google doc. Includes project plans and templates for every stage of your launch!

Get The Launch Library

Want lifetime access to every launch template we sell in our shop plus every template we create in the future? Grab the keys to The Launch Library and save time and money – we won’t offer this forever so get it now!

Check Out Our Blog

Hop over to the blog to read tips on the ins and outs of launching, running and growing an online business, as well as some helpful tech tips and tricks to keep you moving forward and staying productive!  

Hi, I’m Melody

Introvert. Coffee Lover. Launch Strategist.

And I helping ambitious solopreneurs and online business owners like you launch digital courses, memberships, and group coaching programs.

Not just because of the sexy sales numbers, but for the freedom, excitement, and fulfillment that comes with doing what you love.

I spent several years working behind the scenes on big launches for names you may be familiar with. Selena Soo. Ramit Sethi. Amy Porterfield. And now I’m sharing everything I learned along the way.

Mel’s way generated 600% more revenue!

“Let me just put it this way: on my first time working with Melody, we worked on two back-to-back course launches. The first one I followed her lead and did everything exactly like Mel suggested I did.

The second one I told her I wanted to try a strategy that felt more ‘on brand’ for me. Mel’s way generated 600% more revenue than my way. Needless to say, I have been doing everything she says since. I couldn’t recommend her systems more!”

MANU MURARO, Founder of Your Social Team

The Latest Blog Posts

How to ‘hack’ the algorithm so more people see your content

How to ‘hack’ the algorithm so more people see your content

Wish you could 'hack' the algorithm so more people see your content on Google search, Instagram, Pinterest, or whatever platform you're on? In this post, I'll share basic principles on how algorithms work and how to give them what they want so your content has a...

How many email subscribers should I have before I launch?

How many email subscribers should I have before I launch?

As a launch strategist, I hear this question a lot: How many email subscribers should I have before I launch a product? The most common answer you'll hear from the "experts" is 1,000 subscribers. (Some even say 2,000 or even 5,000!) I think they're wrong. If you wait...

7 types of launch bonuses to create FOMO and boost sales

7 types of launch bonuses to create FOMO and boost sales

Want to get more sales on your next launch? Adding launch bonuses can help you skyrocket your sales and hit your launch goals. In this post, we'll share 7 proven launch bonuses to help you boost your launch revenue. If you've been through someone's funnel or live...