Podcast interviews are an incredible opportunity to showcase your expertise, reach new audiences, and grow your subscriber list.

But how do you make sure you're really making the most out of these opportunities?

In this post, I’ll share practical tips and personal anecdotes to help you leverage your podcast appearances. Whether you're a seasoned guest or just starting out, these tips will help you maximize your reach and your impact.

3 Ways to Be a Great Podcast Guest

Preparation: The Key to a Great Interview

Let's start with preparation. I've learned the hard way that winging it isn’t the best strategy. One time, I jumped on a podcast without doing much prep, thinking I could just go with the flow. Spoiler alert: it was a disaster. My points were all over the place, and I felt like I didn't add much value.

To avoid this, research the podcast and its audience beforehand. Understand what kind of topics resonate with the listeners. Jot down key points you want to discuss and have a clear message in mind. Think about what unique insights or stories you can share that would provide real value.

Build Rapport with the Host

Another crucial element is building rapport with the host. Before the interview, spend a few minutes chatting with them to break the ice. A good relationship with the host can make the conversation flow more naturally and make you feel more comfortable.

During the interview, be responsive and engaged. Listen carefully to the host’s questions and respond thoughtfully. It’s not just about what you say, but how you say it. Your enthusiasm and sincerity can really shine through and make a lasting impression on the audience.

Share Valuable Content

When it comes to content, focus on providing actionable tips and relatable stories. The goal is to share something that listeners can take away and apply in their own lives or businesses. Avoid jargon and keep your explanations simple and clear.

For instance, if you’re talking about launching a digital product, don’t just talk about the theory. Share a real-life example or a personal experience that illustrates your point. People love stories, and they help make your advice more memorable.

8 Places to Promote Your Guest Episode

Now, let’s talk about promotion. You’ve put in the effort to prepare and deliver a great interview, so don’t let it fade into obscurity. Here’s how you can get the word out:

Social Media Posts:

Share your interview on all your social media platforms. Create engaging posts with key takeaways, quotes, or short video snippets. Platforms like Facebook, LinkedIn, and Instagram are great for this. Use relevant hashtags and tag the podcast host to increase visibility.

Email Newsletter:

Include a link to the podcast interview in your email newsletter. Write a brief introduction about the interview and why your subscribers should listen to it. This keeps your audience engaged and drives traffic back to your website or landing page.

Blog Post:

Write a blog post about the interview, highlighting the main points and including a link to the podcast. This not only provides valuable content for your audience but also improves your SEO. Plus, it’s a great way to repurpose your content and reach different segments of your audience.

Website Press Page:

Feature the interview prominently on your website to ensure visitors see it. A dedicated press or media page is a great way to show off all of your interviews in one spot. Create a thumbnail and small description of the episode, and link to the original episode.

Website “As Featured In” Banner:

If it’s a notable podcast, ask the host for a logo and create an “As Seen In” banner that has the logos of your most notable features and link to those episodes from there.

Collaborative Instagram Promotions:

Collaborate with the podcast host or other guests for cross-promotion on Instagram. This expands your reach to their audience, driving new traffic and potential subscribers your way.

Create Short Video Clips for Social Media:

Share video snippets with highlights from the interview on platforms like Instagram Reels, TikTok, and YouTube Shorts. These short, engaging clips can capture attention quickly and drive viewers to the full episode.

Quotes and Graphics:

Design quote graphics or infographics with key points from the interview. These are shareable and visually appealing, encouraging more engagement.

3 Steps to Track Your Podcast Opt-Ins

So, you’ve promoted your podcast interview and are seeing an influx of new subscribers. Great! But how do you know which subscribers came from the podcast? This is where tracking comes in.

Step 1: Create a Dedicated Landing Page:

Design a special landing page for listeners of each podcast you appear on. Mention the podcast name and any exclusive offer or content you’re providing. This way, you’ll know exactly who’s coming from where.

Step 2: Set Up a Dedicated Form:

Use a form on this page that tags your new subscribers with “Lead: [Podcast Name].” Think of it as putting a name tag on each new subscriber to know their origin.

Step 3: Check Your Tags:

Regularly review your email platform to see how many folks have the “Lead: [Podcast Name]” tag. This data will help you understand which podcasts are driving the most interest and attracting the right audience.

Get Ready to Rock Your Episode!

By preparing thoroughly, building rapport with the host, sharing valuable content, promoting your episodes, and tracking your opt-ins, you can make the most of your podcast interviews. It’s all about being strategic and proactive to maximize your impact.

Start implementing these tips today, and watch your podcast interviews bring in more subscribers and visibility for your business.

Remember, each interview is an opportunity to connect with new audiences and showcase your expertise — make it count!