If you’re not already hosting webinars as part of your launch strategy, you’re missing out on a huge opportunity to connect with your audience, build authority, and drive sales.
Not sure if webinars are right for you? Here are 8 reasons why you should give them a try.
1. Webinars can help you build your email list before your launch.
You can promote your upcoming webinar to your existing list, but you can also use them to grow your list. Because a free webinar can offer high value, it makes a great lead magnet.
Just promote it on social media or with paid ads. When people register for your webinar, make it clear that they’re also signing up for your email list and watch your subscriber count grow!
2. They’re a great way to build relationships with your audience.
Webinars provide a more intimate experience that’s not possible with other types of content like blog posts or YouTube videos.
When you host a webinar, your attendees can ask questions and get to know you better on a personal level. This is the perfect opportunity to build the know, like, and trust factor that’s so important for getting more sales.
3. Webinars help you establish yourself as an authority figure.
By hosting webinars, you position yourself as an expert in your field. This is your chance to share your knowledge and show your audience why they should listen to you. The more value you can provide, the easier it will be to build a loyal following of raving fans.
4. Hosting webinars helps you sell more by serving valuable content first.
Webinars are great for driving more sales because people are excited about the valuable content they just learned and they’re ready to take the next step.
The best webinars prime your audience to buy your paid offer. This is a great way to integrate serving and selling.
5. Webinars are relatively easy and inexpensive to produce.
Webinars don’t have to be complicated or expensive to produce. In fact, all you really need is a microphone and screen-sharing software like Zoom or even something as simple as Google Hangouts.
Of course, if you want to get fancy, there are plenty of webinar software options and other bells and whistles to choose from, but they’re not necessary for hosting webinars that will resonate with your audience and drive sales.
6. You can use them to nurture leads.
Webinars are a great way to nurture leads who may not be ready to buy just yet but are interested in learning more about what you have to offer.
By providing valuable information up front, you’ll be top of mind when they’re finally ready to buy further down the road.
7. They’re highly engaging.
There’s something about live video that’s just inherently more engaging than other types of content like blog posts or articles. When people see that you’re speaking live, they’re more likely to pay attention and interact with what you’re saying.
8. You can use them over and over again.
And last but not least, one of the best things about webinars is that they can be used over and over again.
You can record your session once and then add it to your evergreen funnel, or re-use your webinar slides and host your webinar live on future launches – no need to start from scratch each time.
As you can see, hosting webinars is a great way to build credibility and authority with your audience while generating leads for your business.
Not to mention, they’re one of the best ways to amplify your offer so you get more sales during your launch.